Discover 100 Princes Street and the Bespoke Tartans by Araminta Campbell

Custom Designs: The Beauty of Collaboration 

Known for her intuitive design process and deep reverence for Scotland, Araminta Campbell was invited to collaborate on an extraordinary project: to create five bespoke tartans that would become integral to the identity of 100 Princes Street. Working hand in hand with the Tollman family – the visionaries behind Red Carnation – Araminta embarked on a journey that celebrated the art of storytelling through cloth.

Each tartan tells its own story, drawing from family heritage, creative vision, and emotional legacy. The result is a collection of tartans that are not only beautiful but profoundly meaningful – woven heirlooms that infuse the hotel with character and authenticity.

The Story of the Five Bespoke 100 Princes Street Tartans

The 100 Princes Street Tartan, the official tartan of the hotel, embodies a sense of timeless elegance. Deep green, navy, black, and brown tones provide a grounding palette, while bold flashes of red nod to the Red Carnation brand. It’s a design that anchors the hotel in its new Scottish home while celebrating the legacy of the group behind it.

Named after the visionary designer of the hotel, The Brennan Tartan reflects the creative spirit that shaped the interiors of 100 Princes Street. Deep greens and navies are uplifted by checks of pale blue and a gentle grey-pink, evoking artistic sensibility and imaginative flair.

Lourie, a vibrant tribute to Mrs. Tollman’s maiden name, Lourie is a joyful tartan woven with bold greens, rich navy, and vivid red. Its warmth and vitality mirror the heartfelt hospitality that defines every Red Carnation property, welcoming guests with open arms.

Crafted to honour the family’s patriarch, the Tollman tartan is a powerful reflection of strength and vision. Dark, moody tones of green, blue, and red are balanced by fine checks of light blue, symbolising clarity of purpose and deep-rooted leadership.

The Swerling tartan, named after the founder and chairman’s mother, evokes a sense of opulence and tradition. It speaks to tradition and legacy, with rich greens, and fine white checks that bring light to its depths. It’s a tartan of reverence, echoing stories passed down through generations.

Where Craft Meets Culture

Each tartan began with a conversation – a shared memory, a cherished colour, a family milestone. From there, Araminta and her team guided the design through digital sketches, yarn swatches, and final refinements, before handing the baton to Scottish mill partners whose centuries-old weaving techniques bring the designs to life. The process was a feat of collaboration, tradition, and innovation – a reflection of everything that 100 Princes Street stands for.

A Stay Like No Other

To stay at 100 Princes Street is to immerse yourself in something truly special. Here, the past is not simply remembered – it is celebrated, lived, and lovingly interwoven into every fabric of the hotel, quite literally. From the bespoke tartans to the hand-picked art and locally inspired interiors, guests are invited to become part of Scotland’s story.

Whether you’re sipping a dram by the fire, gazing out toward Edinburgh Castle, or admiring the thoughtful design woven through every room, the hotel offers a stay that is both luxurious and deeply rooted in place.

Weave Your Own Story with Araminta Campbell

At Araminta Campbell, we believe that your story deserves to be told in a way as unique as you are. Whether you’re seeking to commemorate a family legacy, mark a personal milestone, or bring a sense of place into your space, we welcome you to embark on your own bespoke design journey with us.

Learn more about our bespoke services or get in touch today to begin your own design story.