The Design Story
In celebration of WL Sleigh's 50th anniversary and the bright future of the three companies under the Sleigh umbrella, Araminta was commissioned to design a bespoke Sleigh’s tartan. We are thrilled to share the story behind their bespoke Araminta Campbell design. Inspired by Scotland, Designed in Scotland, Made in Scotland.
Photography by Matt Brown
Photography by Matt Brown
Photography by Matt Brown
Photography by Matt Brown
A Wonderful Collaboration: Araminta Campbell and Sleigh’s
Known for organising bespoke luxury adventures, Sleigh’s create personalised tours and experiences that cater to the unique desires of their clients. One of their curated experiences is the private shopping experience at our Atelier, nestled on the picturesque outskirts of Edinburgh. Sleigh’s expertise in bespoke luxury travel perfectly complements our dedication to traditional Scottish craftsmanship, and we work closely with them to give their clients a truly unique experience in our Atelier.
The creation of Sleigh’s bespoke tartan has been an incredibly fulfilling journey for us. From the moment we were approached by Sleigh’s, we knew this project would be special. Working with a brand that shares our passion for Scotland’s rich heritage and commitment to excellence has made this experience truly unique and rewarding.
Inspirations Behind Sleigh’s Tartan: A Creative Consultation
The creation of Sleigh’s bespoke tartan began with an inspiring consultation at our castle-like Atelier on the outskirts of Edinburgh. The Sleigh’s team arrived with a vision that beautifully intertwined their family’s rich history, their Scottish heritage, and their future aspirations. This meeting was an exciting collaboration, filled with creative energy and thoughtful discussion.
During the consultation, the team at Sleigh’s provided a presentation filled with stunning imagery. This included breathtaking Scottish landscapes, natural elements, and other sources of inspiration that guided the creative process. The images showcased the vibrant greens of the forests, the majestic purples of the heather, the earthy browns of the peat, and the brilliant golds of sunsets and daffodils. Each picture served as a muse for Araminta, inspiring her to weave these elements into a cohesive and harmonious design.
Capturing Nature’s Palette
The Sleigh’s team emphasised incorporating colours rooted in Scotland’s natural beauty: green for lush forests, earthy browns for the rugged landscape and whisky heritage, regal purples for the thistle and heather, their century old royal warrant, and vibrant yellows, oranges, and golds symbolising new beginnings. Blue hues were also included to evoke Scotland’s untamed waters.
The Final Design
Each colour and pattern in the tartan is a testament to Sleigh’s legacy and connection to Scotland. The vibrant greens, majestic purples, earthy browns, and golden hues come together to create a timeless design that is both eye-catching and versatile. This thoughtful approach ensures the tartan is not only a beautiful representation of their heritage but also a stylish and practical addition to their brand image.
The design captures the essence of Sleigh’s—timeless elegance, deep-rooted heritage, and a future filled with promise.
Throughout the project, the collaboration with Sleigh’s was marked by a shared commitment to quality and artistry. The team at Sleigh’s was deeply involved at every stage, offering valuable insights and showing great appreciation for the craftsmanship involved. We are honoured to have been part of creating a tartan that symbolises so much for the family and brand.
This collaboration is a testament to the power of combining expertise and creativity to deliver something truly exceptional.
Discover the hidden numerical references Araminta has embellished the tartan with here.
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