The Fife Arms Hotel

Tartan and Tweed for ‘Scotland’s Hottest Hotel’

The restoration of the Fife Arms Hotel transformed it into a luxurious celebration of Scottish culture. We created a tweed and tartan that would carry its history forward and immerse guests in a unique aesthetic experience.

Described by The Financial Times as ‘Scotland’s Hottest Hotel’, The Fife Arms is a 19th Century hotel located in Braemar, in the heart of the Cairngorms National park. Owned by Iwan and Manuela Wirth, co-founders of Hauser & Wirth, the 46 bedroom hotel was transformed through an extensive refurbishment before being officially opened by TRH the Duke and Duchess of Rothesay in January 2019. Araminta Campbell designed and produced the custom tartan and tweed for the hotel, which has been used across the interiors, uniforms and retail products.


The Zoology room in the Fife Arms Hotel, with bespoke tweed by Araminta Campbell and Interiors by Russell Sage. Photo by Sim Canetty-Clarke


Interiors uniting Scottish craftsmanship

We worked alongside interior designer Russell Sage Studio and Iwan and Manuela Wirth, creating a bespoke Fife Arms tweed and tartan that would serve as a unifying theme throughout the hotel and highlight its’ Scottish heritage. The hotel is home to thousands of stunning works of art and antiques, and every room was designed to be an immersive experience. Accordingly, the Fife Arms tweed and tartan designs needed to be able to work well in a variety of different settings whilst adding to the many layered visual feast awaiting guests. Russell Sage expertly curated these interior spaces, winning House and Garden’s 2019 Pineapple Award for hotel design.


Staff at the Fife Arms hotel, with custom tartan and tweed by Araminta Campbell, uniforms by Studio 104. Photo by Sim Canetty-Clarke


Bespoke designs and custom cloth

The tartan and tweed designs include details from the hotel’s history and iconic façade as well drawing on the colours and textures of the surrounding landscape. Working with carefully selected Scottish suppliers, we provided the tweed and tartan in a variety of different scales, weights and qualities. From FR treated cloth for fabric walling and lightweight cloth for uniforms, to tweed carpets, cashmere tartan blankets and even silk tartan scarves for the hotel boutique.


Silk and cashmere tartan scarves for the Fife Arms by Araminta Campbell.

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